Branding can be highly boosted by using private label 250ml cans, presenting a single, identifiable product on the shelves and reinforcing a brand’s identity. The size of a 250ml can is just right for the consumer who looks for convenient, single-serve beverages, ideal for products such as energy drinks, sparkling water, and ready-to-drink cocktails. This is because a private label 250ml can allows catchy and attention-grabbing design to be created, thus giving one’s brand more notice and popularity.
The reduced format will also allow clear and striking branding to speak directly with the target audience. According to Beverage Industry Magazine, packaging is key in communicating brand values. Indeed, attractive packaging could increase sales by as much as 30%. A well-designed 250ml can is therefore a mobile billboard at the point of sale, or in the consumer’s hands, meaning every can is an opportunity for branding. A private label 250ml can, with customized printing, logo placement, and color schemes, will surely reflect the identity of a certain brand and resonate in a targeted market.
Today, within the beverage marketplace, smaller single-serve formats continue to be perceived as premium, making them especially fitting for functional beverages or high-quality products. Smaller formats allow these brands to sell premium products without expecting the consumers to commit to a larger size, hence targeting those who would pay for quality and convenience. In fact, with increased health awareness, smaller cans with low-calorie or low-sugar options have been huge hits, supporting the brand image of health and moderation.
Second, portability of the 250ml can increases brand visibility. Many consumers take these cans to social gatherings, outdoor activities, and other open places, increasing brand visibility. The slim, carry-on design will encourage consumption to take the brand outside, increasing visibility beyond the retail sites. Mintel Research comments that “there is some connection between portability and brand loyalty, as consumers are likely to repurchase a product which they find convenient and enjoyable in different settings.”.
Effectively, a 250ml private label can reinforces brand identity and caters to consumer preference, making good use of portability for better exposure. This makes it a very powerful branding tool in a competitive market by affording an edge to brands since each can is an ambassador of the brand’s image and values.